Cupertino, California: Apple has officially set its fall event for September 9, 2025, where the company will unveil its next-generation smartphones led by the iPhone 17 Pro. The keynote, themed “Awe Dropping,” will also feature the latest Apple Watch, AirPods, and accessories.
The event will begin at 10 a.m. PT (1 p.m. ET, 6 p.m. BST) and will be streamed live on Apple’s website and YouTube channel from the Steve Jobs Theater at Apple Park.
iPhone 17 Pro: Price and Key Features
According to JP Morgan analysts, the iPhone 17 Pro will start at USD 1,099, marking the first price increase for Apple’s Pro model in nearly a decade. The new pricing comes as Apple drops its 128GB variant, with the Pro now starting at 256GB storage.
Expected features include:
- 48MP triple-camera system
- A19 Pro chip with performance boost
- 12GB RAM with vapor chamber cooling
- Aluminum frame with a refined design
The larger iPhone 17 Pro Max will offer the same features along with a bigger battery.
iPhone 17 Lineup and Prices
Reports suggest Apple’s 2025 lineup will include:
- iPhone 17 – From USD 799, with A19 chip and 6.3-inch display
- iPhone 17 Air – Ultra-thin model, USD 899–949
- iPhone 17 Pro – Starting USD 1,099
- iPhone 17 Pro Max – Flagship model at USD 1,199
Pre-Order and Delivery Dates
- Pre-orders open: September 12, 2025 at 5 a.m. PT (8 a.m. ET)
- Official release and deliveries: September 19, 2025
Apple Upgrade Program users will be able to pre-approve upgrades before the pre-order window.
Other Announcements Expected
Alongside the iPhone 17 series, Apple is also likely to unveil:
- Apple Watch Series 11 and Watch Ultra 3
- AirPods Pro 3 with adaptive noise cancellation
- New cases, straps, and accessories
Apple will also roll out its latest software lineup — iOS 26, macOS Tahoe 26, watchOS 26, iPadOS 26, tvOS 26, and visionOS 26.
Further announcements could follow in October, including a new M5 iPad Pro, upgraded MacBook Pro models, and updates to the Apple Vision Pro.
Looking Ahead
Speculation is already growing around Apple’s first foldable iPhone, expected in 2026. Analysts suggest the device may take cues from the ultra-thin iPhone 17 Air design.
