India’s Biggest Festive Sales Start September 23
India’s shopping extravaganza is here! The Amazon Great Indian Festival & Flipkart Big Billion Days Sale 2025 both start on September 23, 2025, promising record-breaking deals on iPhones, mobiles, electronics, fashion, and home essentials.
This year’s sales are projected to generate ₨ 1.2 lakh crore in revenue, up 27% from 2024, thanks to deeper discounts, wider coverage, and GST rate cuts that take effect just a day before the sales.
Sale Dates & Early Access
- Amazon Great Indian Festival 2025
- Start: September 23, 12:00 AM
- Early Access: Prime members from September 22
- Duration: Until Diwali (late October)
- Flipkart Big Billion Days 2025
- Start: September 23
- Early Access: Flipkart Plus & Black members from September 22
- Duration: 6–7 days
Both platforms are set for a head-to-head battle with exclusive launches, heavy bank offers, and massive category-wide discounts.
iPhone & Mobile Deals to Watch Out For
Shoppers eyeing iPhone deals in India will find their biggest discounts of the year:
- Amazon Great Indian Festival iPhone Deals
- iPhone 15: Around ₨ 49,990
- Up to 40% off on Apple, Samsung, OnePlus & iQOO smartphones
- Flipkart Big Billion Days iPhone Deals
- iPhone 16 Pro Max: Likely under ₨ 1 lakh
- iPhone 15 series: Starting at ₨ 50,000
- iPhone 15 Plus: Around ₨ 65,000
- iPhone 15 Pro: About ₨ 89,999
Android phones are also heavily discounted, with Samsung Galaxy S24 Ultra, OnePlus 13 series, and Galaxy S25 expected to see deep price cuts. Across brands like Realme, POCO, and Motorola, expect discounts up to 85%.
Electronics, Appliances & Gadgets
Both Amazon and Flipkart are targeting tech-savvy buyers:
- Amazon:
- Up to 80% off electronics (HP, Samsung, Sony, boAt)
- Up to 65% off TVs & appliances (LG, Godrej, Xiaomi)
- Echo, Fire TV & Kindle: Up to 50% off
- Flipkart:
- Laptops for gaming: Minimum 25% off
- TVs: Up to 65% off
- Headphones & speakers: Up to 80% off
Fashion, Beauty & Home Discounts
- Amazon:
- Fashion & beauty from ₨ 199
- Up to 80% off (Crocs, Titan, L’Oreal, Libas)
- Flipkart:
- Clothing, footwear & accessories: Up to 90% off
- Beauty, toys & food starting from ₨ 49
For homes, both retailers are offering up to 80–85% off across furniture, cookware, kitchen essentials, and home décor.
Bank Offers & Payment Benefits
- Amazon:
- 10% instant discount via SBI Credit/Debit cards
- No-cost EMI options
- Amazon Pay Later credit up to ₨ 60,000
- Flipkart:
- 10% instant discount via Axis & ICICI cards
- Unlimited 5% cashback on Flipkart Axis Bank Card
- Flipkart Pay Later credit up to ₨ 1 lakh
Amazon vs Flipkart: Who Wins in 2025?
This year’s sales launch right after GST rate cuts, ensuring even lower effective prices on big-ticket items.
- Amazon’s Strength: exclusive electronics, Prime delivery benefits, vast logistics
- Flipkart’s Strength: aggressive pricing in fashion, broader coverage, Black membership perks
Together, the two sales make September–October the biggest shopping window of the year.
Pro Tips to Grab the Best Deals
- Get Prime or Flipkart Plus for early access.
- Add products to your wishlist now for quick checkout.
- Compare iPhone and mobile offers across both sites.
- Use eligible bank cards/UPI for maximum cashback.
Final Word
The Amazon Great Indian Festival & Flipkart Big Billion Days Sale 2025 aren’t just sales — they’re India’s biggest discount showdown. From iPhones under ₨ 50,000 to 90% off fashion, these sales are the ultimate chance to save big this festive season.
