Website Development Course for
Marketers and Business Owners
Learn the fundamentals of website development from a marketing perspective. Understand landing page structure, SEO-friendly layouts, forms, tracking setup, page speed optimisation and conversion flow — no coding background required.
Designed for Non-Developers
Marketers
Understand how websites work so you can communicate better with developers and build pages that convert visitors into leads.
Business Owners
Learn to create and manage your own website pages. Understand what makes a website fast, user-friendly and effective at generating enquiries.
Complete Beginners
No coding experience needed. This course teaches website fundamentals through practical exercises that anyone can follow.
What You Will Learn
📄 Basic Website Structure
Understand HTML structure, page hierarchy, navigation layouts and how websites are organised for both users and search engines.
🎯 Landing Page Design
Learn to structure landing pages that convert. Understand headline placement, CTA positioning, visual hierarchy and mobile-first design principles.
🔍 SEO-Friendly Layouts
Build pages with SEO in mind. Learn about semantic HTML, proper heading hierarchy, meta tags, image optimisation and clean URL structures.
📝 Forms & WhatsApp Buttons
Add contact forms, WhatsApp chat buttons and enquiry capture elements. Learn how to connect forms to email and track submissions.
📊 Tracking & Analytics Setup
Install Google Analytics, Google Tag Manager and conversion tracking. Learn to track page views, form submissions, button clicks and phone calls.
⚡ Page Speed & Mobile Design
Optimise page load speed, implement responsive design for mobile users and understand Core Web Vitals and their impact on SEO and user experience.
Course Curriculum Overview
Website Fundamentals
Understand how websites work — domains, hosting, HTML, CSS, page structure and the relationship between design, development and marketing.
Building Landing Pages
Create effective landing pages from scratch. Learn about layout, content sections, CTAs, forms and mobile responsiveness.
SEO & Conversion Optimisation
Make your pages search-engine friendly and conversion-optimised. Cover meta tags, headings, image optimisation, page speed and user experience.
Tracking & Analytics Integration
Set up Google Analytics, install tracking codes, create conversion goals and learn to measure the performance of your pages.
Live Website Build Project
Apply everything you learned by building a complete landing page or website section, optimised for SEO, conversions and tracking.
Website Skills from a Marketing Perspective
✓ Marketing-First Approach
This is not a developer course. Every concept is taught from a marketing perspective — how to build pages that attract, engage and convert visitors.
✓ No Coding Required
You don't need to learn programming. The course focuses on practical skills you can apply immediately using simple tools and techniques.
✓ Build Real Pages
By the end of the course, you will have built a real landing page or website section that you can use in your portfolio or for your business.
Website Development Course — Common Questions
No coding experience is required. This course is designed for marketers and business owners who want to understand websites without learning to code. We use practical approaches and simple tools that anyone can learn quickly.
The course focuses on fundamental website principles that apply across all platforms. You will learn about page structure, SEO-friendly layouts and conversion optimisation that works whether you use WordPress, Webflow, Shopify or custom HTML.
Yes. If you use website builders like WordPress or Webflow but want to understand why some pages convert better than others, how to structure content for SEO, and how to set up tracking properly — this course will fill those knowledge gaps.
The course is designed to be completed in 3 to 4 weeks with consistent effort. Each module includes practical assignments that build toward a final project where you create a complete landing page.
You will learn to build landing pages and understand the structure of complete websites. For complex websites with advanced functionality, you would still need a developer. But you will be able to create effective marketing pages independently.
Yes. The Website Development course pairs well with the SEO course since understanding website structure helps you optimise pages better. Visit the main course page to see all available courses and find the right combination for your goals.
Your Course business deserves a site that converts. This page is part of our website development services, focused on building fast, SEO-ready websites.
Ready to Build Websites That Work for Marketing?
Enrol in our practical Website Development course and learn to create pages that attract, engage and convert.